32 • URNER BARRY'S REPORTER / VOL. 19, NO. 1 / WINTER 2024
The bird is the
word-at least
according to a
recent survey
conducted by
Louisiana Fish
Fry Products.
While "Fish"
may be in their
name, the
leading supplier of Louisiana-inspired breading, batters, boil
seasonings, sauces and spices doesn't just limit themselves
to seafood. And a survey of more than 2,000 people across
the country shows just why… people love fried chicken!
79% of those surveyed say that they crave fried chicken at
least once a month or more. Two in five even said that they
crave it at least once a week, with more than half of those
surveyed revealing that they typically eat fried chicken
sandwiches two to three times a month or more.
Of course fast food establishments are one way that people
are getting their hands on fried chicken sandwiches. But with
prices continuing to rise, the survey conducted by Louisiana
Fish Fry Products found that more people are looking to
prepare fried chicken at home. So this past fall Louisiana Fish
Fry Products transformed their packaging-and name-to show
people just how easy it is to fry chicken at home. In September
the brand's new At Home Seasoned Coating Mixes launched
under the name Louisiana Chicken Fry Products. Offerings
available include coating mixes for an Original Chicken
Sandwich, Mild Chicken Tenders, and Spicy Chicken Wings.
QUICK
BITES
What is it about riblets that make people go crazy? We all
know that McDonald's has a cult following for their McRib.
And apparently those that enjoy a plant-based diet have been
petitioning MorningStar Farms for years to bring back their
vegan riblets. MorningStar's Hickory BBQ Riblets haven't been
on shelves since 2018. But this spring they will be making their
triumphant return to
the frozen aisle.
"You asked. We've
answered," said
Joe Beauprez,
Senior Director of
Marketing, Frozen
Foods. "Unlike
certain fast-food sandwiches, there's nothing 'limited' about this
return-Riblets are here to stay."
Flexitarians and vegans alike will be able to enjoy Riblets in two
tasty sauces-Sweet BBQ and Korean BBQ. The Riblets, which
are packed with 26 grams of protein, come in a convenient,
ready to cook and serve tray of two riblets.
Long gone are the days where you had to sacrifice convenience
for taste. Chicken of the Sea has collaborated with McCormick
to pack the flavor into their delicious and nutritious wild caught
tuna packets. The seafood brand has mastered the on-the-go
pouch, which is loaded with lean protein ranging from 11g to 15g.
And now thanks to McCormick, they
are elevating the culinary experience
with options like Wild Caught Tuna
with McCormick Lemon Garlic,
Thai Kitchen Sweet & Spicy, and
McCormick Dill Tuna Salad.
"Partnering with McCormick to
incorporate their mouthwatering
flavors with our wild caught,
protein-packed tuna in on-the-go
packets is the perfect combination,"
commented Griffin Raasch, Director
of Marketing at Chicken of the Sea. "These new, versatile
packets will help to provide fans with the taste they crave and
nutrients they need to live a happier, healthier life."
Enjoying these offerings are as simple as grabbing a fork and
ripping open the packet.
Travis Kelce is the man to watch right
now. The Kansas City Chiefs tight end
has made a name for himself on and
off the field thanks to his romance with
superstar Taylor Swift. And he's not
stopping there. The football star has
partnered with Golden West Food Group
to create a line of refrigerated entrees
called Travis Kelce's Kitchen. Select Walmart stores in the South
and East regions are now carrying offerings from Travis Kelce's
Kitchen, like Bacon Mac & Cheese, Brisket Burnt Ends & BBQ
Sauce, BBQ Baked Beans with Burnt Ends, and Sausage and
Meatball Marinara with Peppers and Onions.
"I'm thrilled to partner with Golden West Group for Travis Kelce's
Kitchen," said Kelce. "Together we are bringing the heart and
soul of Kansas City into every dish."
And whether you're a football fan or a
Swiftie, you can indulge in these new retail
offerings knowing that each sale is making
a difference. Sales support Eighty-Seven
& Running, an organization founded
by Kelce that provides mentorship,
training, motivation and opportunities to
underprivileged youth.
A CRISPY TRANSFORMATION
A CONVENIENTLY DELICIOUS
COLLABORATION
RIBLETS FOR ALL
FROM THE FIELD TO THE KITCHEN
Article contributed by Amanda Buckle | abuckle@urnerbarry.com
Photo credit: Travis Kelce's Kitchen
Photo credit: Chicken of the Sea Photo credit: Louisiana Fish Fry Products
Photo credit: MorningStar Farms