58 • URNER BARRY'S REPORTER / VOL. 19, NO. 1 / WINTER 2024
Over 700 attendees from more than 15 countries converged
in Las Vegas, Nevada, at the Red Rocks Hotel and Casino on
September 20 to celebrate the Certified Angus Beef's® (CAB)
Annual Conference, marking the 45th anniversary of the brand.
This conference recognizes and celebrates all the partnerships
and achievements that make the CAB brand a success. Featuring
ranchers to restaurants and everyone in between, this is an event
and celebration like no other.
Certified Angus Beef's® jam-packed conference kicked off
Wednesday morning with the annual Mick Colvin Scholarship
Classic Golf Outing at the iconic TPC Las Vegas. In 2023, the
brand awarded 23 scholarships for aspiring future leaders in the
agriculture space. If golf wasn't your thing, a tour of the iconic
Hoover Dam was offered.
Later that evening, participants convened at the outdoor pool for
the #BeefBash23 welcome party-a one of a kind networking
event that showcased unforgettable Certified Angus Beef® bites
prepared by the brand's premier chefs. This was a phenomenal
opportunity to try different cuts and connect with colleagues from
around the globe.
Each morning of the conference was filled with breakfast offerings
from various sponsors of the event, each embodying the CAB's
motto: If it's not CERTIFIED, it's not the best™. On Thursday,
participants met in the Red Rock Ballroom for the first general
session of the conference. The brand's President Dr. John Stika
welcomed all and gave his "state of the brand" presentation with
an added Vegas-style flair, which the crowd thoroughly enjoyed at
eight o'clock in the morning.
Highlighting the CAB annual conference…
BEEF BASH '23:
A recap and insider look at one of the
beef industry's premier events
Photos provided by CAB