VOL. 19, NO. 1 / WINTER 2024 / URNER BARRY'S REPORTER • 57
strong partnership with the
White House. Discussions
about this visit began in early
spring, when the White House
asked what they could do
to help egg farmers tell the
story of how an egg gets to
consumers, and of course,
to the South Lawn at the
White House Easter Egg
Roll. And I can promise you
that this event carries great
significance as we commence
planning in earnest with the
White House for the 2024
White House Easter Egg Roll.
We continue to explore with
the White House how eggs
can play an even bigger roll
on the South Lawn for Easter
2024. The opportunity has
never been greater to celebrate America's egg farmers and their
perfect protein on the national stage at a time of year that truly is
the Super Bowl for eggs.
farms across the country
have implemented to
protect their flocks
from avian diseases
like highly pathogenic
avian influenza.
The First Lady and her
team were engaged,
asked loads of questions
and were truly illuminated
and inspired by all that
goes into an egg's
journey. The Lauseckers
were phenomenal hosts
and effectively put their
lives on hold for weeks
to work with the White
House advance team
to coordinate countless
logistics, movements and
details to prepare for such
an important guest. They represented us well and did a great
service to all egg farmers across the country.
AEB was immensely proud to arrange and cohost this visit, which
reflected another breakthrough in our ongoing relationship and
"...they viewed this visit to an egg farm as
an introduction and a beginning to much
needed further conversations about egg
farming and American agriculture."
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