62 • URNER BARRY'S REPORTER / VOL. 19, NO. 1 / WINTER 2024
Farewell!
All good things must
come to an end.
And after 18 years we're
saying goodbye to
Urner Barry's Reporter.
Our subscribers
have come to know and
love the Reporter for its deep
market dives, company highlights and
spotlight interviews. But believe it or not
the publication was born from Urner Barry's Price
Current, which in the early 2000s was a popular
outlet for advertisers at events. Seeing the value
in offering advertising for our customers, as well
as sharing meaningful industry information, Urner
Barry launched the Reporter magazine in 2006.
2006
"Ray Porter"
was a part of
the team in
2009 2013 2019 2020
62 • URNER BARRY'S REPORTER / VOL. 19, NO. 1 / WINTER 2024
Our first issue in the winter
of 2006 had just four
contributors that helped
generate content for 24 pages. In 2019 we proudly redesigned the
cover, and in 2020-right in the middle
of the COVID-19 pandemic-we shot our
very first original cover.