VOL. 19, NO. 1 / WINTER 2024 / URNER BARRY'S REPORTER • 59
Although the beef industry has had a rocky
run in the last year, Dr. Stika shared positive
news with the brand's partners, including the
fact that the CAB brand had once again
sold over one billion pounds. Additionally,
the brand continued to see strong export
demand during a challenging period,
selling 188 million pounds internationally.
Moreover, foodservice and value-added
product sales were up 2.4% and 9.8%,
respectively, from last year. Certified
Angus Beef® Prime sales touched a new
milestone, selling 41 million pounds. The
team reinforced that it was a positive year
and encouraged partners to join the brand
by being "all in" on quality in 2024.
Following Dr. Stika was Jon Gordon, who shared his knowledge of
positive culture and how to bring out the best in yourself and your
team. Gordon reenergized the crowd to close out the year on a
strong and positive note.
The event then broke out into various seminars for each facet of
the business, ranging from in-store marketing to beef fabrication
lessons. Lunchtime was once again
an opportunity for various partners to
showcase and promote new delicious
Certified Angus Beef® products while
networking. The Certified Angus Beef®
Annual Conference is teeming with
information, but it also offers ample time
to relax and reconnect with colleagues or
even find opportunities for new business.
Closing out this year's conference was the
Certified Angus Beef® Meat Ball, a blacktie event with auctions for the Mick Colvin
Scholarship Fund, as well as a three-course
celebratory dinner. There are over 200
awards given out to partners during the
event and the final winners across each category are revealed at
the dinner. From students to foodservice participants, there is no
one who goes unrecognized for their hard work and dedication in
making the Certified Angus Beef® brand what it is.
Article contributed by Todd Unger | tunger@urnerbarry.com
"This conference
recognizes and celebrates
all the partnerships and
achievements that make
the CAB brand a success."
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